Added over 2 years ago

More options in the Australian Mobile Market

Getting your first mobile phone is a rite of passage prioritised before a driver’s license or even a first job. So it’s probably no surprise that there are more than 33.6 million active mobile connections in Australia - an average of about 1.3 mobile services for every person. These figures are from the 2018 ACCC communications sector market study.

The study also revealed a few other interesting mobile habits. The cost of mobile phones is down (3.1%), data quotas are up (49%) and while the big three mobile phone providers control the majority of the mobile market, we're seeing an increase in virtual  providers who provide around 11% of mobile services. And this number is on the rise.

In Australia, the three major Mobile Network Operators (Optus, Vodafone and Telstra) offer parts of their mobile network to other providers – called Mobile Virtual Network Operators (MVNOs) - that don’t have a physical mobile network of their own. The MVNOs are thereby able to resell mobile services under their own brand, as if they operated a network.

33.6 Million Mobile Services


  Market share of network operators
  Combined market share of MVNOs

Source: ACCC (2018)

Why are Australians turning away from the traditional mobile service model?

Gone are the days when people had to stick with their expensive mobile phone provider like a losing football team, contractually bound to them for 1-2 year plans. With more providers offering month-to-month SIM-only phone plans, consumers are shopping around for a service provider with the right price - that doesn't tie them down. And as more mobile competitors enter the market, consumers are spoiled for choice when it comes to choosing an operator.

In Australia, the market share of MVNOs is growing. MVNOs were practically unheard of a decade ago. But today, MVNO brands are behind more than 1 in 10 mobile services. If you haven't reviewed the cost of your mobile service recently - there's a good chance you're paying too much.

Existing MyNetFone customers will soon be eligible for an exclusive mobile offering. Stay tuned for more details.


See more tech news at the MyNetFone blog

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