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Netflix Dominates On-Demand Market

Netflix is being used by almost 5 million Australians according to Research Analyst Roy Morgan. Since its launch in early 2015 the on-demand video streaming service has dominated the Australian market, leaving home-grown competitors Stan and Presto battling it out for a distant second place.

While all three services were launched at the same time in Australia, Netflix already had an estimated 200,000 Australian subscribers accessing the service through geo-dodging software before its official 2015 launch.

 
 Source: Roy Morgan Single Source Australia, March - May 2016

 

Netflix has substantially more subscribers than Stan and Presto, but another advantage is its number of paid subscriptions. As the 3-month-trial period is coming to an end, a much higher proportion of Netflix users are paying for the service than for Stan and Presto. 

 
 Source: Roy Morgan Single Source Australia, March - May 2016

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